Categories
Thoughts

A New Heuristic For Startup Ideas

Sometimes, you will see that users of some popular product/service are “inventing” new uses for existing features, to help them achieve something that they need. When that happens, it is a clear indication that a product/service that does just that “newly invented” piece potentially has a solid number of users right off the gate.

Let us take some examples: real time status updates – before Twitter, users were trying to use offline messages in messenger services – “stepping out for lunch” – an indication that a real time status update service was needed. Foursquare (with its check-in feature) is another example.

We do have two examples that are open right now – Reddit’s AMA (Ask Me Anything) is probably a good standalone service. And the fact that Pinterest is used to pin things that are not really pinnable – there are many services waiting to be tapped there.

Any more ideas that you can think of?

(You can follow the author on Twitter)

Leave a Reply

Your email address will not be published. Required fields are marked *