“In the factory, we make cosmetics. In the drug store, we sell hope.” – Charles Revson, Founder of Revlon (Source)
It is a lesson that is easy to forget, particularly in the world of software, where we mostly try to sell what we make. Well, think again. Is your marketing message tuned to what you make or to what people want?
You do not have to sell what you make. You just have to sell what people will buy. Sounds crude, but works all the time.
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